Influencer Marketing: Blissy

Influencer marketing is a powerful tool for companies to increase awareness of its’ products and to reach a wider audience. Blissy is an eCommerce company that is thriving on social media and ad targeting. Blissy benefits from social media platforms and is an excellent product for influencer partnership.

What is Blissy?

Blissy is a luxury silk pillowcase company that focuses on beauty and health. The Blissy pillowcase is made of 100% mulberry silk. The pillowcase is designed to benefit the user’s hair to reduce bedhead and frizz. It also is great for the user’s skin and assists in reducing wrinkles. The silk pillowcase is the product Blissy is best known for. Blissy also has a line of hair scrunchies, face masks, sleep masks and loungewear.

Influencer Partnership Benefits

Blissy does partner with social media influencers. Often, they send the social media influencer the product they would like them to promote, and the influencer creates images and video content about the product for their personal social media platform. Blissy shares the images or videos to its’ social media platforms as well. This benefits Blissy and the social media influencer as both are receiving social media exposure to both audiences. Blissy is receiving referrals from the influencer and the influencer may gain more followers by being shared on Blissy’s social media profile. The use of social media influencers assists in building trust and improving brand awareness as suggested by SocialMediaToday.

The social media influencers Blissy is currently partnered with or has partnered with in the past do not have a huge following account. The influencers also have straight and/or wavy hair. Blissy is missing a market of curly hair consumers who are concerned about frizz and consistency of their hair. By partnering with a social media influencer in the natural curly hair market it will assist Blissy in reaching a wider audience as recommended by The Marketing Sage. A product of a silk pillowcase is beneficial to individuals with curly hair as it helps reduce frizz and bedhead. Blissy should begin tapping into this market and reaching out to curly hair influencers. An up-and-coming curly hair social media influencer is Chloe more so known as @FrizzandFrillzz.

Why partner with Frizz and Frills?

Chloe is a social media influencer for curly hair women. She creates consistent content on her social media platforms. Instagram and YouTube are her most popular. She has over 140K followers on Instagram and 21K subscribers on YouTube. Chloe’s followers trust her as she gives products reviews on what she likes for her natural curls. Blissy can partner with her to reach the natural curly hair market as Chloe creates hair tutorials on how to care for natural curly hair. She could create content on Instagram and YouTube.

Benefits for Blissy and Frizz and Frills

Blissy gains followers and improves exposure to the natural curly hair market

Chloe has more than double the followers than Blissy on Instagram. Blissy will gain exposure on her platform leading to social media users to discovering and learning about the product. Blissy will also be increasing exposure to consumers with natural curly hair who want to find ways to improve their curls. A product like Blissy of a silk pillowcase is a tool for individuals with natural curly hair as it assists them to reduce frizz.

Frizz and Frills gains a brand partnership

Chloe is a digital content creator for her full-time job. Not only will the partnership benefit her content creation career, but it will also help her in gaining new followers and increased exposure to social media users that do not know about her.

In Summary

Blissy has an excellent product that can be promoted on social media by social media influencers. By partnering with Chloe to be a social media influencer, Blissy can reach more of the natural curly hair market. Chloe can receive more social media exposure and increase her brand partnerships.